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Author Topic: 3.1 Marketing  (Read 658 times)
jeet
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« on: March 14, 2009, 12:02:12 PM »
Market research
Market research involves collecting, recording and making sense of all the available information which will help a business unit to understand its market. Market research sets out to answer the following questions:
•   Who makes up the target audience?
•   What do they want?
•   When do they need it?


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« Last Edit: November 01, 2009, 11:05:34 AM by Tutor » Logged
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